Building the brand (W.I.P)

How do we design for a new product design company that carries the weight and respect of established brands, whilst just on the cusp of beginning it’s legacy?

We took the original Brahman logo and gave it new life, a fresh beginning that beckons the origins of it’s American and Norwegian creators. This is underpinned by the use of typography, a font that was designed to bridge the gap between the U.S. and Europe.